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FEATURED WORK

Research Samples

Stone Temple Insight Research

POP MART Global Brand Insight Study

McDonald’s Gen Z Cultural Insight Study

A community insight study analyzing participant behaviors and motivations.

A research analysis of POP MART’s global loyalty challenges and fan-connection strategy.

Data-driven report exploring Gen Z values, lifestyle, and brand perception.

Writing Samples

CommunicAID “Thank You, Mom” News Release

United Airlines Crisis Analysis Report

POP MART DEI Strategic Evaluation Paper

A professional press release crafted for a nonprofit Mother's Day campaign.

A crisis communication analysis applying Situational Crisis Theory.

A full strategic evaluation on POP MART’s diversity and investor reputation.

Multimedia Samples

Turo Case Study: The Airbnb of Cars

A visual case study analyzing Turo’s brand strategy, emotional storytelling, and market expansion based on the On Strategy Podcast episode.

American Eagle Multimedia Media Plan

A multimedia-driven presentation integrating audience insights, content strategy, and branded storytelling to engage young BIPOC consumers.

Culligan Water Crisis Scenario Playbook

A crisis-response simulation using visual sequencing and stakeholder mapping to demonstrate decision-making under pressure.

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